ATOMY SUPIMA TOWEL
– Scott Morrison, Founder & CEO
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The Atomy Supima towel is not just an ordinary towel and not all towels are made the same. What makes Supima cotton special?
STRONGER FIBER
Supima is twice as strong as regular cotton, which makes for extraordinarily resilient products. The longer fiber resists pulling, breaking and tearing, resulting in fashion and home products that are incredibly resilient and keep their form for a longer-lasting product.
SOFTER FABRIC
Supima is inherently softer and more luxurious due to its extra-long staple fiber. The length of the fiber produces smoother, cleaner yarns that result in a softer fabric that resists pilling. This means that your products will feel sumptuously soft and only get softer as time passes.
VIBRANT COLORS
Supima’s finer fibers absorb dye with a deep, long-lasting penetration. The result is a product that retains color better than regular cottons. Supima products keep their brilliance wash after wash, giving you many years of use.
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