ATOMY. DNA

This is the inspiring story of Mr Park Han Gil, the CEO and founder of Atomy. In a short span of 12 years, he built an empire and helped many people around the world come out of poverty as well as gave many the opportunity to own a business, an opportunity, and a plan B for many who had their income reduced or jobs lost during the pandemic.

His book was a best seller as many are curious about his strategies and how he was able to create something out of nothing in just a decade. There's no better way to succeed than to follow those that already did.

Shortly after its publication on May 3, <Atomy DNA>, a book containing the secrets of Atomy's high-speed growth, ranked first in the daily best-selling economy and management field and third in the comprehensive field.

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<Atomy DNA> has been reborn as a global distribution company by achieving sales of 1.9 trillion won since its founding in 2009, entering 20 overseas subsidiaries, 15 million members, cumulative exports of $600 million, and 11th in global direct sales companies. This book contains Atomy's management philosophy and organisational culture.

The power that drove Atomy's growth was summarised into five strategies: 'dream DNA', 'popular luxury DNA', 'collaborative DNA', 'Amoeba DNA', and 'sharing DNA'. In addition, Atomy's birth and product development stories, Atomy China Vision Center and Atomy Park pictorials are also included.

Jo Han-byul, team leader of JoongAng Books, said, “For the second day since its publication on May 3, it has been ranked first in the economy and management sector and third in overall, which is very unusual. It is believed that this is due to public and industry interest in Atomy, which has grown rapidly in a short period of time.”